์˜์–ด๋กœ ์นœ๊ตฌ๋ฅผ ์‚ฌ๊ท€๊ณ  ์‹ถ์€ ๋‹น์‹ ์—๊ฒŒ ํ•„์š”ํ•œ ๋‹จ ํ•œ ๋ฌธ์žฅ

์ด๋ฏธ์ง€
์˜์–ด๋กœ ์นœ๊ตฌ๋ฅผ ์‚ฌ๊ท€๊ณ  ์‹ถ์ง€๋งŒ ์–ด๋””์„œ๋ถ€ํ„ฐ ์‹œ์ž‘ํ•ด์•ผ ํ• ์ง€ ๋ง‰๋ง‰ํ•œ๊ฐ€์š”? ์˜์–ด๋กœ ์นœ๊ตฌ๋ฅผ ์‚ฌ๊ท€๊ณ  ์‹ถ์€ ๋‹น์‹ ์—๊ฒŒ ํ•„์š”ํ•œ ๋‹จ ํ•œ ๋ฌธ์žฅ ์€ ๋‹จ์ˆœํ•œ ๋ฌธ์žฅ ์ด์ƒ์˜ ํž˜์„ ์ง€๋‹™๋‹ˆ๋‹ค. ์ด ํ•œ ๋ฌธ์žฅ์„ ํ†ตํ•ด ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ๋Œ€ํ™”๋ฅผ ์‹œ์ž‘ํ•˜๊ณ , ๋” ๊นŠ์€ ๊ด€๊ณ„๋กœ ๋‚˜์•„๊ฐ€๋Š” ๋ฐฉ๋ฒ•์€ ๋ฌด์—‡์ผ๊นŒ์š”? ํ•ต์‹ฌ ์š”์•ฝ 1: ํšจ๊ณผ์ ์ธ ์ฒซ์ธ์ƒ์„ ๋งŒ๋“œ๋Š” ํ•œ ๋ฌธ์žฅ์˜ ์ค‘์š”์„ฑ ํ•ต์‹ฌ ์š”์•ฝ 2: ์ƒํ™ฉ๊ณผ ๋ฌธํ™”์— ๋งž์ถ˜ ๋งž์ถคํ˜• ๋ฌธ์žฅ ๊ตฌ์„ฑ๋ฒ• ํ•ต์‹ฌ ์š”์•ฝ 3: ์‹ค์ œ ๋Œ€ํ™”์—์„œ ํ™œ์šฉ ๊ฐ€๋Šฅํ•œ ์˜ˆ์‹œ์™€ ํŒ 1. ์˜์–ด๋กœ ์นœ๊ตฌ๋ฅผ ์‚ฌ๊ท€๋Š” ๋ฐ ๊ผญ ํ•„์š”ํ•œ ์ฒซ์ธ์‚ฌ ๋ฌธ์žฅ์˜ ์—ญํ• ๊ณผ ์ค‘์š”์„ฑ 1) ์ฒซ์ธ์‚ฌ ๋ฌธ์žฅ์ด ์ฃผ๋Š” ์ฒซ์ธ์ƒ์˜ ์˜ํ–ฅ๋ ฅ ์˜์–ด๋กœ ์นœ๊ตฌ๋ฅผ ์‚ฌ๊ท€๋Š” ๊ณผ์ •์—์„œ ์ฒซ์ธ์‚ฌ๋Š” ์ƒ๋Œ€๋ฐฉ์—๊ฒŒ ๊ธ์ •์ ์ธ ์ด๋ฏธ์ง€๋ฅผ ์‹ฌ์–ด์ฃผ๋Š” ๊ฒฐ์ •์  ์ˆœ๊ฐ„์ž…๋‹ˆ๋‹ค. ๊ฐ„๋‹จํ•˜์ง€๋งŒ ์ง„์‹ฌ์ด ๋‹ด๊ธด ํ•œ ๋ฌธ์žฅ์€ ํ˜ธ๊ฐ๊ณผ ์‹ ๋ขฐ๋ฅผ ์Œ“๋Š” ์ดˆ์„ ์—ญํ• ์„ ํ•˜์ฃ . ์‹ฌ๋ฆฌํ•™ ์—ฐ๊ตฌ์— ๋”ฐ๋ฅด๋ฉด, ์ฒซ์ธ์ƒ์ด ์ „์ฒด ๋Œ€์ธ๊ด€๊ณ„์˜ 55%๊นŒ์ง€ ์˜ํ–ฅ์„ ๋ฏธ์นœ๋‹ค๊ณ  ๋ณด๊ณ ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ, ์˜์–ด๊ถŒ ๋ฌธํ™”์—์„œ ์ž์—ฐ์Šค๋Ÿฝ๊ณ  ์นœ๊ทผํ•œ ์ธ์‚ฌ๋ฅผ ๊ตฌ์‚ฌํ•˜๋Š” ๊ฒƒ์€ ์นœ๊ตฌ ๋งŒ๋“ค๊ธฐ์˜ ํ•„์ˆ˜ ์Šคํ‚ฌ์ž…๋‹ˆ๋‹ค. 2) ์ดˆ๋ณด์ž๋„ ์‰ฝ๊ฒŒ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐ๋ณธ ๊ตฌ์กฐ ์˜์–ด๋กœ ๋ง ๋ถ™์ด๋Š” ๊ฒŒ ๋‘๋ ต๋‹ค๋ฉด ์ด ๋ฌธ์žฅ๋ถ€ํ„ฐ ์นœ๊ตฌ ์‚ฌ๊ท€๊ธฐ๋ฅผ ๋ง‰ ์‹œ์ž‘ํ•˜๋Š” ํ•™์Šต์ž๋Š” ๊ฐ„๋‹จํ•œ ๋ฌธ์žฅ ๊ตฌ์กฐ๋ถ€ํ„ฐ ์ตํžˆ๋Š” ๊ฒƒ์ด ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, "Hi, my name is [์ด๋ฆ„]. What's your name?"๊ณผ ๊ฐ™์€ ๋ฌธ์žฅ์€ ์ƒ๋Œ€๋ฐฉ์—๊ฒŒ ์ž์‹ ์„ ์†Œ๊ฐœํ•˜๋ฉฐ ๋Œ€ํ™”๋ฅผ ์‹œ์ž‘ํ•˜๋Š” ๊ฐ€์žฅ ๊ธฐ๋ณธ์ ์ธ ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค. ์ด ๋ฌธ์žฅ์€ ๋ˆ„๊ตฌ๋‚˜ ์‰ฝ๊ฒŒ ๊ธฐ์–ตํ•˜๊ณ  ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, ์ดํ›„ ์˜๊ฒฌ ๊ตํ™˜์ด๋‚˜ ๊ณตํ†ต ๊ด€์‹ฌ์‚ฌ ํƒ์ƒ‰์œผ๋กœ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ด์–ด์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. 3) ๋‹ค์–‘ํ•œ ์ƒํ™ฉ์— ๋งž์ถ˜ ์‘์šฉ๋ฒ• ์ฒซ์ธ์‚ฌ ๋ฌธ์žฅ์€ ์ƒํ™ฉ๊ณผ ์žฅ์†Œ์— ๋”ฐ๋ผ ๋‹ฌ๋ผ์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•™๊ต, ์ง์žฅ, ์˜จ๋ผ์ธ ์ปค๋ฎค๋‹ˆํ‹ฐ ๋“ฑ ๊ฐ๊ธฐ ๋‹ค๋ฅธ ํ™˜๊ฒฝ์—์„œ ์ ์ ˆํ•œ ํ†ค๊ณผ ํ‘œํ˜„์„ ์„ ํƒํ•˜๋Š” ๋Šฅ๋ ฅ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ํ•™๊ต์—์„œ๋Š” “Are you new here? I’d love to be friends!”์ฒ˜๋Ÿผ ๋‹ค์ •ํ•œ ์ œ์•ˆ์ด, ์ง...

๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์žก๋Š” ์˜์–ด ํฅ์ •๋ฒ•

๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์žก๋Š” ์˜์–ด ํฅ์ •๋ฒ•

๊ธ€๋กœ๋ฒŒ ์‡ผํ•‘์—์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ ๋ฅผ ์˜์–ด๋กœ ํฅ์ •ํ•˜๋Š” ๊ฒƒ์€ ๋‹จ์ˆœํ•œ ๊ฐ€๊ฒฉ ํ˜‘์ƒ์„ ๋„˜์–ด ๋ฌธํ™”์™€ ์ „๋žต์ด ๊ฒฐํ•ฉ๋œ ๊ธฐ์ˆ ์ž…๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์žก๋Š” ์˜์–ด ํฅ์ •๋ฒ•์€ ์–ด๋–ป๊ฒŒ ํ•˜๋ฉด ํšจ๊ณผ์ ์œผ๋กœ ๊ฐ€๊ฒฉ์„ ๋‚ฎ์ถœ ์ˆ˜ ์žˆ๋Š”์ง€, ์–ด๋–ค ํ‘œํ˜„๊ณผ ํƒœ๋„๊ฐ€ ๊ฐ€์žฅ ์„ค๋“๋ ฅ ์žˆ๋Š”์ง€ ๊ถ๊ธˆํ•˜์ง€ ์•Š์œผ์‹ ๊ฐ€์š”?

  • ํ•ต์‹ฌ ์š”์•ฝ 1: ๋งˆ์ง€๋ง‰ ์žฌ๊ณ ๋ฅผ ์„ฑ๊ณต์ ์œผ๋กœ ํฅ์ •ํ•˜๋Š” ์˜์–ด ํ‘œํ˜„๊ณผ ์ „๋žต์„ ์ดํ•ดํ•œ๋‹ค.
  • ํ•ต์‹ฌ ์š”์•ฝ 2: ๋ฌธํ™”์  ์ฐจ์ด์™€ ์‹ฌ๋ฆฌ์ „์ด ํฅ์ •์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ํŒŒ์•…ํ•œ๋‹ค.
  • ํ•ต์‹ฌ ์š”์•ฝ 3: ์ƒํ™ฉ๋ณ„ ์ ์ ˆํ•œ ๋งํˆฌ์™€ ๋ฌธ์žฅ ํŒจํ„ด์„ ์‚ฌ์šฉํ•˜์—ฌ ํ˜‘์ƒ๋ ฅ์„ ๊ทน๋Œ€ํ™”ํ•œ๋‹ค.

1. ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์˜์–ด ํฅ์ •๋ฒ•์˜ ํ•ต์‹ฌ ์ „๋žต๊ณผ ํšจ๊ณผ์ ์ธ ํ‘œํ˜„๋ฒ•

1) ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์ƒํ™ฉ์—์„œ ํ”ํžˆ ์“ฐ์ด๋Š” ํ˜‘์ƒ ์˜์–ด ํ‘œํ˜„

๋งˆ์ง€๋ง‰ ์žฌ๊ณ ๋ฅผ ๊ตฌ๋งคํ•  ๋•Œ๋Š” ๊ฐ€๊ฒฉ ์ธํ•˜๋ฅผ ์š”์ฒญํ•˜๋Š” ํ‘œํ˜„์ด ํ•„์ˆ˜์ž…๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, "Is this the best price you can offer?"(์ด๊ฒŒ ์ตœ์„ ์˜ ๊ฐ€๊ฒฉ์ธ๊ฐ€์š”?), "Can you give me a better deal for the last one?"(๋งˆ์ง€๋ง‰ ํ•œ ๊ฐœ์— ๋” ์ข‹์€ ์กฐ๊ฑด์„ ์ œ์•ˆํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?)์™€ ๊ฐ™์€ ๋ฌธ์žฅ์ด ์ž์ฃผ ํ™œ์šฉ๋ฉ๋‹ˆ๋‹ค.

์ด๋Ÿฐ ํ‘œํ˜„๋“ค์€ ๋‹จ์ˆœํžˆ ๊ฐ€๊ฒฉ์„ ๋ฌป๋Š” ๊ฒƒ ์ด์ƒ์œผ๋กœ, ์ƒ๋Œ€๋ฐฉ์—๊ฒŒ ํ˜‘์ƒ ์˜์ง€๋ฅผ ๋ถ„๋ช…ํžˆ ์ „๋‹ฌํ•˜๋ฉด์„œ๋„ ์˜ˆ์˜๋ฅผ ์ง€ํ‚ค๋Š” ํšจ๊ณผ๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.

2) ์„ค๋“๋ ฅ์„ ๋†’์ด๋Š” ๋งํˆฌ์™€ ์–ด์กฐ

ํฅ์ • ๊ณผ์ •์—์„œ ๊ฐ•์••์ ์ด๊ฑฐ๋‚˜ ๊ณต๊ฒฉ์ ์ธ ์–ด์กฐ๋Š” ์˜คํžˆ๋ ค ๋ฐ˜๊ฐ์„ ์‚ด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ถ€๋“œ๋Ÿฝ๊ณ  ๊ธ์ •์ ์ธ ์–ด์กฐ๋ฅผ ์œ ์ง€ํ•˜๋ฉด์„œ๋„, ๋‹จํ˜ธํ•˜๊ฒŒ ์š”๊ตฌํ•˜๋Š” ๊ท ํ˜• ์žกํžŒ ๋งํˆฌ๊ฐ€ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.

์˜ˆ๋ฅผ ๋“ค์–ด, "I really like this item, but my budget is limited. Could you consider a discount?"(์ด ์ œํ’ˆ์ด ์ •๋ง ๋งˆ์Œ์— ๋“œ๋Š”๋ฐ, ์˜ˆ์‚ฐ์ด ํ•œ์ •๋˜์–ด ์žˆ์–ด์š”. ํ• ์ธ์„ ๊ณ ๋ คํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?)์™€ ๊ฐ™์€ ๋ฌธ์žฅ์€ ์ƒ๋Œ€๋ฐฉ์˜ ๊ฐ์ •์„ ์ž๊ทนํ•˜๋ฉฐ ํ˜‘์ƒ์— ๊ธ์ •์ ์ธ ์˜ํ–ฅ์„ ๋ฏธ์นฉ๋‹ˆ๋‹ค.

3) ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์‹œ ๋ฐ˜๋“œ์‹œ ํ”ผํ•ด์•ผ ํ•  ํ‘œํ˜„

๋„ˆ๋ฌด ์ง์„ค์ ์ด๊ฑฐ๋‚˜ ๋ฌด๋ฆฌํ•œ ์š”๊ตฌ๋Š” ํ˜‘์ƒ์„ ์–ด๋ ต๊ฒŒ ๋งŒ๋“ญ๋‹ˆ๋‹ค. "Give me a big discount or I won't buy" ๊ฐ™์€ ์œ„ํ˜‘์ ์ธ ๋ง์€ ๊ฑฐ๋ž˜๋ฅผ ๊นจ๋œจ๋ฆด ์œ„ํ—˜์ด ํฝ๋‹ˆ๋‹ค.

๋Œ€์‹  ์ƒ๋Œ€๋ฐฉ์˜ ์ž…์žฅ์„ ์กด์ค‘ํ•˜๋ฉด์„œ๋„ ๊ฐ€๊ฒฉ ์กฐ์ •์„ ์š”์ฒญํ•˜๋Š” ํ‘œํ˜„์„ ์„ ํƒํ•˜๋Š” ๊ฒƒ์ด ํ˜„๋ช…ํ•ฉ๋‹ˆ๋‹ค.

2. ๋ฌธํ™”์  ์ฐจ์ด์™€ ์‹ฌ๋ฆฌ์ „: ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์‹œ ๊ณ ๋ คํ•ด์•ผ ํ•  ์š”์†Œ๋“ค

1) ์˜์–ด๊ถŒ ๋ฌธํ™”์—์„œ์˜ ๊ฐ€๊ฒฉ ํฅ์ • ๊ด€์Šต

์˜์–ด๊ถŒ ๊ตญ๊ฐ€๋“ค์€ ์ผ๋ฐ˜์ ์œผ๋กœ ๊ฐ€๊ฒฉ ํ˜‘์ƒ์ด ์ž์œ ๋กœ์šด ํŽธ์ด์ง€๋งŒ, ์ƒ์ ์ด๋‚˜ ํŒ๋งค์ž์— ๋”ฐ๋ผ ํฅ์ •์ด ๋ถˆํŽธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ ๋Œ€ํ˜• ์œ ํ†ต์—…์ฒด์—์„œ๋Š” ์ •์ฐฐ์ œ๊ฐ€ ๋งŽ์•„ ์ง์ ‘ ํฅ์ •์ด ์–ด๋ ค์šด ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์Šต๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ ์™€ ๊ฐ™์€ ํŠน๋ณ„ ์ƒํ™ฉ์—์„œ๋งŒ ํฅ์ •์ด ๊ฐ€๋Šฅํ•˜๋‹ค๋Š” ์ ์„ ์ดํ•ดํ•˜๊ณ  ์ ‘๊ทผํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.

2) ์‹ฌ๋ฆฌ ์ „๋žต: ‘๋งˆ์ง€๋ง‰ ์žฌ๊ณ ’๋ผ๋Š” ์‹ฌ๋ฆฌ์  ์šฐ์œ„ ํ™œ์šฉ๋ฒ•

‘๋งˆ์ง€๋ง‰ ์žฌ๊ณ ’๋Š” ํŒ๋งค์ž์—๊ฒŒ๋„ ๊ตฌ๋งค์ž์—๊ฒŒ๋„ ์‹ฌ๋ฆฌ์  ๊ธด์žฅ๊ฐ์„ ์ค๋‹ˆ๋‹ค. ํŒ๋งค์ž๋Š” ์žฌ๊ณ ๋ฅผ ๋นจ๋ฆฌ ์ฒ˜๋ฆฌํ•˜๊ณ  ์‹ถ์–ด ํ•˜์ง€๋งŒ, ๊ตฌ๋งค์ž๋Š” ํ•œ์ •๋œ ์ˆ˜๋Ÿ‰์ž„์„ ์•Œ๊ณ  ๋” ์ข‹์€ ์กฐ๊ฑด์„ ์š”๊ตฌํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ด๋•Œ "If I buy now, can you offer a special price?"(์ง€๊ธˆ ๊ตฌ๋งคํ•˜๋ฉด ํŠน๋ณ„ํ•œ ๊ฐ€๊ฒฉ์„ ์ œ์•ˆํ•ด ์ฃผ์‹œ๊ฒ ์–ด์š”?) ๊ฐ™์€ ์งˆ๋ฌธ์€ ์ƒ๋Œ€๋ฐฉ์˜ ์‹ฌ๋ฆฌ๋ฅผ ์ž๊ทนํ•ด ๊ธ์ •์ ์ธ ๋ฐ˜์‘์„ ์ด๋Œ์–ด๋ƒ…๋‹ˆ๋‹ค.

3) ๋ฌธํ™” ์ฐจ์ด๋ฅผ ๊ทน๋ณตํ•˜๋Š” ์˜์‚ฌ์†Œํ†ต ํŒ

์˜์–ด ํฅ์ • ์‹œ ๋ฌธํ™” ์ฐจ์ด๋กœ ์ธํ•œ ์˜คํ•ด๋ฅผ ์ค„์ด๋ ค๋ฉด ๋ช…ํ™•ํ•˜๊ณ  ๊ฐ„๊ฒฐํ•œ ๋ฌธ์žฅ ์‚ฌ์šฉ์ด ํ•„์ˆ˜์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ์ƒ๋Œ€๋ฐฉ์˜ ๋‹ต๋ณ€์„ ๊ฒฝ์ฒญํ•˜๊ณ  ๋ฐ˜์‘ํ•˜๋Š” ๋Šฅ๋ ฅ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.

์˜ˆ๋ฅผ ๋“ค์–ด, ์ƒ๋Œ€๊ฐ€ “I can reduce the price by 10%”๋ผ๊ณ  ํ•˜๋ฉด, “Thank you, that’s helpful. Can we meet halfway?”(๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ค‘๊ฐ„ ์ •๋„๋กœ ์กฐ์ •ํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”?) ๊ฐ™์€ ๋Œ€ํ™”๋กœ ์œ ์—ฐํ•˜๊ฒŒ ๋Œ€์‘ํ•˜๋Š” ๊ฒƒ์ด ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค.

๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •๋ฒ• ์ฃผ์š” ํ‘œํ˜„ ๋ฐ ์ „๋žต ๋น„๊ต

ํฅ์ • ์ƒํ™ฉ ์ถ”์ฒœ ํ‘œํ˜„ ์ ํ•ฉํ•œ ์–ด์กฐ ์ฃผ์˜ํ•  ์ 
๊ฐ€๊ฒฉ ํ™•์ธ Is this the best price? ์ •์ค‘ํ•˜๊ณ  ํ˜ธ๊ธฐ์‹ฌ ๋‹จํ˜ธํ•˜์ง€๋งŒ ๊ณต๊ฒฉ์ ์ด์ง€ ์•Š๊ฒŒ
ํ• ์ธ ์š”์ฒญ Can you give me a better deal? ๋ถ€๋“œ๋Ÿฝ๊ณ  ์„ค๋“๋ ฅ ์žˆ๊ฒŒ ๊ณผ๋„ํ•œ ์š”๊ตฌ ๊ธˆ์ง€
ํ•œ์ • ์ˆ˜๋Ÿ‰ ๊ฐ•์กฐ If I buy now, any special price? ๊ธ์ •์ ์ด๊ณ  ํ˜‘์กฐ์  ํŒ๋งค์ž ์ž…์žฅ ์กด์ค‘
๊ฑฐ๋ž˜ ๋งˆ๋ฌด๋ฆฌ Thank you, can we meet halfway? ๊ฐ์‚ฌ ํ‘œํ˜„๊ณผ ์œ ์—ฐํ•จ ์ƒ๋Œ€ ๋ฐ˜์‘์— ๋”ฐ๋ผ ์กฐ์ •

๋‹ค์Œ ๋‹จ๊ณ„์—์„œ๋Š” ์ด๋Ÿฌํ•œ ๊ธฐ๋ณธ ์ „๋žต์„ ๋ฐ”ํƒ•์œผ๋กœ ๋‹ค์–‘ํ•œ ์ƒํ™ฉ๋ณ„ ์‘์šฉ๋ฒ•๊ณผ ์‹ค์ œ ๋Œ€ํ™” ์˜ˆ์‹œ๋ฅผ ํ†ตํ•ด ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์˜์–ด ํฅ์ •๋ฒ•์„ ๋”์šฑ ๊ตฌ์ฒด์ ์œผ๋กœ ์‚ดํŽด๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.

3. ์‹ค์ œ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜๊ณผ ํ›„๊ธฐ: ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์˜์–ด ํฅ์ •๋ฒ•์˜ ์‹ค์ „ ์ ์šฉ ์‚ฌ๋ก€

1) ํ•ด์™ธ ๋งˆ์ผ“์—์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์„ฑ๊ณต ์‚ฌ๋ก€

ํ•œ ๊ธ€๋กœ๋ฒŒ ์ „์ž์ œํ’ˆ ๊ตฌ๋งค์ž๋Š” ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ์ œํ’ˆ์„ ๊ตฌ๋งคํ•˜๋ฉด์„œ "Is this the best price you can offer?"๋ผ๋Š” ํ‘œํ˜„์„ ์‚ฌ์šฉํ•ด 15% ํ• ์ธ์— ์„ฑ๊ณตํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด์ฒ˜๋Ÿผ ๊ฐ„๋‹จํ•˜์ง€๋งŒ ๋ช…ํ™•ํ•œ ์งˆ๋ฌธ์€ ํŒ๋งค์ž์—๊ฒŒ ์ถ”๊ฐ€ ํ• ์ธ ์—ฌ์ง€๋ฅผ ์ „๋‹ฌํ•˜๋Š” ํšจ๊ณผ์ ์ธ ๋ฐฉ๋ฒ•์ž„์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

๊ตฌ๋งค์ž๋Š” ๋ถ€๋“œ๋Ÿฌ์šด ๋งํˆฌ์™€ ๊ธ์ •์ ์ธ ํƒœ๋„๋ฅผ ์œ ์ง€ํ•ด ํŒ๋งค์ž์™€ ์ข‹์€ ๊ด€๊ณ„๋ฅผ ์œ ์ง€ํ•˜์˜€๊ณ , ๊ฒฐ๊ตญ ์˜ˆ์ƒ๋ณด๋‹ค ์ €๋ ดํ•œ ๊ฐ€๊ฒฉ์— ๊ฑฐ๋ž˜๋ฅผ ๋งˆ๋ฌด๋ฆฌํ–ˆ์Šต๋‹ˆ๋‹ค.

2) ๊ฒฝํ—˜ ๊ธฐ๋ฐ˜ ๋‹จ์ ๊ณผ ์ฃผ์˜ํ•  ์ 

๊ทธ๋Ÿฌ๋‚˜ ์ผ๋ถ€ ์‚ฌ์šฉ์ž๋Š” ๋„ˆ๋ฌด ๊ฐ•ํ•œ ํฅ์ • ์–ด์กฐ๋กœ ์ธํ•ด ํŒ๋งค์ž์™€ ๊ฐ์ •์ ์ธ ๋งˆ์ฐฐ์ด ๋ฐœ์ƒํ–ˆ๋‹ค๊ณ  ๋ณด๊ณ ํ–ˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ "Give me a big discount or I won't buy"์™€ ๊ฐ™์€ ์œ„ํ˜‘์ ์ธ ํ‘œํ˜„ ์‚ฌ์šฉ์€ ์˜คํžˆ๋ ค ๊ตฌ๋งค ๊ธฐํšŒ๋ฅผ ์žƒ๋Š” ์›์ธ์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์‹œ์—๋Š” ์ƒ๋Œ€๋ฐฉ ์ž…์žฅ์„ ์กด์ค‘ํ•˜๋Š” ๊ท ํ˜• ์žกํžŒ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์ด ํ•„์ˆ˜์ž„์„ ๊ฒฝํ—˜์ ์œผ๋กœ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

3) ์ „๋ฌธ๊ฐ€ ์˜๊ฒฌ: ์‹ฌ๋ฆฌํ•™์  ์ ‘๊ทผ๊ณผ ์ „๋žต ์กฐ์–ธ

ํ˜‘์ƒ ์ „๋ฌธ๊ฐ€๋“ค์€ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •์—์„œ ‘์ƒํ˜ธ ์ด์ต ์ฐฝ์ถœ’ ๊ด€์ ์ด ์ค‘์š”ํ•˜๋‹ค๊ณ  ์กฐ์–ธํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, ๊ตฌ๋งค์ž๊ฐ€ ์ž์‹ ์˜ ์˜ˆ์‚ฐ ํ•œ๋„๋ฅผ ์†”์งํžˆ ๋ฐํžˆ๊ณ , ํŒ๋งค์ž์˜ ๋ถ€๋‹ด์„ ๊ณต๊ฐํ•˜๋Š” ํ‘œํ˜„์€ ๊ฑฐ๋ž˜ ์„ฑ์‚ฌ ๊ฐ€๋Šฅ์„ฑ์„ ํฌ๊ฒŒ ๋†’์ž…๋‹ˆ๋‹ค.

๋˜ํ•œ, Harvard Business Review์—์„œ ์ œ์‹œํ•œ ๋ฐ”์™€ ๊ฐ™์ด, ํ˜‘์ƒ์—์„œ๋Š” ๊ฐ์ • ์กฐ์ ˆ๊ณผ ์ƒ๋Œ€๋ฐฉ์˜ ์ž…์žฅ ์ดํ•ด๊ฐ€ ๊ฐ€๊ฒฉ ์ธํ•˜๋ฅผ ์ด๋Œ์–ด๋‚ด๋Š” ํ•ต์‹ฌ ๋ณ€์ˆ˜์ž„์„ ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค.

์‹ค์ œ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜ ๋น„๊ต

์‚ฌ๋ก€ ์‚ฌ์šฉ ํ‘œํ˜„ ๊ฒฐ๊ณผ ์ฃผ์š” ๊ตํ›ˆ
์ „์ž์ œํ’ˆ ๊ตฌ๋งค "Is this the best price?" 15% ํ• ์ธ ์„ฑ๊ณต ๋ช…ํ™•ํ•œ ์งˆ๋ฌธ + ์˜ˆ์˜ ๋ฐ”๋ฅธ ํƒœ๋„
์˜๋ฅ˜ ์‡ผํ•‘ "Give me a big discount or I won't buy" ๊ฑฐ๋ž˜ ๋ฌด์‚ฐ ๊ฐ•์••์  ์–ด์กฐ๋Š” ์œ„ํ—˜
๊ฐ€๊ตฌ ๊ตฌ๋งค "My budget is limited, could you consider a discount?" 10% ํ• ์ธ ํ˜‘์ƒ ์„ฑ๊ณต ์ƒํ™ฉ ์„ค๋ช…๊ณผ ๊ณต๊ฐ ์œ ๋ฐœ์ด ํšจ๊ณผ์ 

4. ์ƒํ™ฉ๋ณ„ ์‘์šฉ๋ฒ•: ๋‹ค์–‘ํ•œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์‹œ๋‚˜๋ฆฌ์˜ค์™€ ๋Œ€์‘ ์ „๋žต

1) ์˜จ๋ผ์ธ ์‡ผํ•‘๋ชฐ์—์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •ํ•˜๊ธฐ

์˜จ๋ผ์ธ์—์„œ๋Š” ์ง์ ‘ ๋Œ€๋ฉดํ•˜์ง€ ์•Š๊ธฐ ๋•Œ๋ฌธ์— ๋ฌธ์žฅ ์„ ํƒ๊ณผ ํƒ€์ด๋ฐ์ด ๋”์šฑ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ์ฑ„ํŒ…์ฐฝ์ด๋‚˜ ์ด๋ฉ”์ผ๋กœ "Is this the last stock available?"(์ด๊ฒŒ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ ์ธ๊ฐ€์š”?)๋ผ๊ณ  ๋ฌป๊ณ , ๊ตฌ๋งค ์˜์‚ฌ๋ฅผ ๋ช…ํ™•ํžˆ ํ‘œํ˜„ํ•œ ๋’ค ๊ฐ€๊ฒฉ ์กฐ์ •์„ ์š”์ฒญํ•˜๋Š” ๊ฒƒ์ด ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค.

๋˜ํ•œ, ๋ฆฌ๋ทฐ๋‚˜ ์ƒํ’ˆ ๋ฌธ์˜๋ž€์—์„œ ๊ธ์ •์ ์ธ ํ”ผ๋“œ๋ฐฑ์„ ๋‚จ๊ฒจ ํŒ๋งค์ž์˜ ์‹ ๋ขฐ๋ฅผ ์–ป๋Š” ๊ฒƒ๋„ ํฅ์ • ์„ฑ๊ณต๋ฅ ์„ ๋†’์ด๋Š” ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.

2) ์˜คํ”„๋ผ์ธ ๋งค์žฅ์—์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์‹œ

์ง์ ‘ ๋Œ€๋ฉดํ•˜๋Š” ๊ฒฝ์šฐ, ํ‘œ์ •๊ณผ ๋ชฉ์†Œ๋ฆฌ ํ†ค์ด ์ค‘์š”ํ•œ ์—ญํ• ์„ ํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, "I really like this, but my budget is tight. Can you help me with a better price?"๋ผ๋Š” ๋ถ€๋“œ๋Ÿฝ๊ณ  ์ง„์‹ฌ ์–ด๋ฆฐ ํ‘œํ˜„์€ ํŒ๋งค์ž์˜ ํ˜ธ๊ฐ์„ ์–ป์Šต๋‹ˆ๋‹ค.

๋˜ํ•œ, ํŒ๋งค์ž์˜ ๋ฐ˜์‘์„ ์ฃผ์˜ ๊นŠ๊ฒŒ ์‚ดํ”ผ๊ณ , ๊ธ์ •์ ์ธ ์‹ ํ˜ธ๊ฐ€ ์˜ค๋ฉด "If I pay in cash, can we make a deal?"(ํ˜„๊ธˆ์œผ๋กœ ๊ฒฐ์ œํ•˜๋ฉด ๊ฑฐ๋ž˜๊ฐ€ ๊ฐ€๋Šฅํ• ๊นŒ์š”?)์™€ ๊ฐ™์ด ์ถ”๊ฐ€ ํ˜‘์ƒ์„ ์‹œ๋„ํ•ด ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

3) ๋Œ€๋Ÿ‰ ๊ตฌ๋งค ๋˜๋Š” ๋ฌถ์Œ ๊ฑฐ๋ž˜์—์„œ์˜ ํฅ์ • ์ „๋žต

๋งˆ์ง€๋ง‰ ์žฌ๊ณ ๊ฐ€ ์—ฌ๋Ÿฌ ๊ฐœ ๋‚จ์•„ ์žˆ์„ ๋•Œ๋Š” ๋ฌถ์Œ ๊ตฌ๋งค๋ฅผ ์ œ์•ˆํ•˜๋Š” ๊ฒƒ์ด ์ข‹์Šต๋‹ˆ๋‹ค. "If I buy two or more, can you offer a bulk discount?"(๋‘ ๊ฐœ ์ด์ƒ ๊ตฌ๋งคํ•˜๋ฉด ํ• ์ธํ•ด ์ฃผ์‹ค ์ˆ˜ ์žˆ๋‚˜์š”?)๋ผ๋Š” ํ‘œํ˜„์€ ํŒ๋งค์ž์—๊ฒŒ ๋งค๋ ฅ์ ์ธ ์ œ์•ˆ์ด ๋ฉ๋‹ˆ๋‹ค.

์ด๋•Œ๋Š” ๋ฌถ์Œ ํ• ์ธ ๊ฐ€๋Šฅ์„ฑ์„ ๋ฏธ๋ฆฌ ์กฐ์‚ฌํ•˜๊ณ , ๊ฒฝ์Ÿ ์—…์ฒด ๊ฐ€๊ฒฉ๊ณผ ๋น„๊ตํ•ด ์ œ์‹œํ•˜๋Š” ๊ฒƒ๋„ ์„ค๋“๋ ฅ์„ ๋†’์ด๋Š” ์ „๋žต์ž…๋‹ˆ๋‹ค.

  • ํ•ต์‹ฌ ํŒ A: ์˜จ๋ผ์ธ ํฅ์ • ์‹œ์—๋Š” ์ƒ๋Œ€๋ฐฉ์˜ ์‘๋‹ต ์‹œ๊ฐ„์„ ๊ณ ๋ คํ•ด ์˜ˆ์˜ ๋ฐ”๋ฅด๊ฒŒ ๋ฌธ์˜ํ•˜์„ธ์š”.
  • ํ•ต์‹ฌ ํŒ B: ์˜คํ”„๋ผ์ธ์—์„œ๋Š” ๋ฏธ์†Œ์™€ ๋ˆˆ๋งž์ถค์œผ๋กœ ํ˜ธ๊ฐ๋„๋ฅผ ๋†’์—ฌ ํ˜‘์ƒ ๋ถ„์œ„๊ธฐ๋ฅผ ๋ถ€๋“œ๋Ÿฝ๊ฒŒ ๋งŒ๋“œ์„ธ์š”.
  • ํ•ต์‹ฌ ํŒ C: ๋ฌถ์Œ ๊ตฌ๋งค ์‹œ ๊ฐ€๊ฒฉ ๋น„๊ต ์ž๋ฃŒ๋ฅผ ์ค€๋น„ํ•ด ๊ฐ๊ด€์ ์ธ ๊ทผ๊ฑฐ๋กœ ํ• ์ธ ์š”์ฒญ์„ ํ•˜์„ธ์š”.

5. ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์‹œ ํ”ํžˆ ํ•˜๋Š” ์‹ค์ˆ˜์™€ ๊ทธ ํ•ด๊ฒฐ๋ฒ•

1) ๋„ˆ๋ฌด ๊ธ‰ํ•˜๊ฒŒ ์„œ๋‘๋ฅด๋Š” ํƒœ๋„

๋งˆ์ง€๋ง‰ ์žฌ๊ณ ๋ผ๋Š” ๊ธด๋ฐ•ํ•œ ์ƒํ™ฉ์—์„œ๋„ ๋„ˆ๋ฌด ์กฐ๊ธ‰ํ•œ ํƒœ๋„๋Š” ํŒ๋งค์ž๊ฐ€ ํ˜‘์ƒ์—์„œ ๋ถˆ๋ฆฌํ•œ ์œ„์น˜๋กœ ํŒ๋‹จํ•˜๊ฒŒ ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ํƒœ๋„๋Š” ๊ฐ€๊ฒฉ ํ˜‘์ƒ๋ ฅ์„ ๋–จ์–ด๋œจ๋ฆฌ๊ณ  ์‹ ๋ขฐ๋„๋ฅผ ์ €ํ•˜์‹œํ‚ฌ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ์ถฉ๋ถ„ํ•œ ์‹œ๊ฐ„์„ ๊ฐ€์ง€๊ณ  ์ฐจ๋ถ„ํ•˜๊ฒŒ ๋Œ€ํ™”๋ฅผ ์ด์–ด๊ฐ€๋Š” ๊ฒƒ์ด ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค.

2) ์ƒ๋Œ€๋ฐฉ์˜ ๋ฐ˜์‘ ๋ฌด์‹œํ•˜๊ธฐ

ํ˜‘์ƒ ์ค‘ ์ƒ๋Œ€๋ฐฉ์˜ ๋ง์ด๋‚˜ ๋ชธ์ง“์„ ๋ฌด์‹œํ•˜๋ฉด ์˜คํ•ด๊ฐ€ ์ƒ๊ธฐ๊ณ  ํ˜‘์ƒ์ด ๊นจ์งˆ ์œ„ํ—˜์ด ํฝ๋‹ˆ๋‹ค. ์ƒ๋Œ€๋ฐฉ์ด ์ œ์‹œํ•˜๋Š” ์กฐ๊ฑด์ด๋‚˜ ๊ฐ€๊ฒฉ ๋ณ€๋™์— ๋Œ€ํ•ด ์ ์ ˆํžˆ ๋ฐ˜์‘ํ•˜๊ณ , ํ•„์š”ํ•œ ๊ฒฝ์šฐ ์žฌ์ฐจ ์งˆ๋ฌธํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.

์ƒ๋Œ€์˜ ์ž…์žฅ์„ ๋ฐฐ๋ คํ•˜๋Š” ์ž์„ธ๊ฐ€ ๊ฒฐ๊ตญ ๋” ์ข‹์€ ๊ฒฐ๊ณผ๋ฅผ ๊ฐ€์ ธ์˜ต๋‹ˆ๋‹ค.

3) ๋ฌด๋ฆฌํ•œ ํ• ์ธ ์š”๊ตฌ ๋ฐ ์œ„ํ˜‘์  ๋ฐœ์–ธ

๊ณผ๋„ํ•œ ํ• ์ธ ์š”๊ตฌ๋‚˜ “์•ˆ ์‚ฌ๋ฉด ๋” ๊ฐ™์€ ํƒœ๋„๋Š” ๊ด€๊ณ„๋ฅผ ์†์ƒ์‹œ์ผœ ๊ฑฐ๋ž˜ ๋ถˆ๋ฐœ๋กœ ์ด์–ด์ง‘๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •๋ฒ•์—์„œ๋Š” ์ƒ๋Œ€๋ฐฉ ์ž…์žฅ์„ ์กด์ค‘ํ•˜๋Š” ํƒœ๋„์™€ ํ˜„์‹ค์ ์ธ ์š”๊ตฌ๊ฐ€ ํ•„์ˆ˜์ž„์„ ์žŠ์ง€ ๋ง์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค.

์ƒํ˜ธ ์‹ ๋ขฐ์™€ ํ˜‘์กฐ๊ฐ€ ๊ฐ€๊ฒฉ ์ธํ•˜์˜ ์ง€๋ฆ„๊ธธ์ž…๋‹ˆ๋‹ค.

  • ํ•ต์‹ฌ ์ฃผ์˜์‚ฌํ•ญ A: ํ˜‘์ƒ์€ ๋Œ€ํ™”์ž„์„ ์žŠ์ง€ ๋ง๊ณ , ๊ฐ์ •์„ ํ†ต์ œํ•˜์„ธ์š”.
  • ํ•ต์‹ฌ ์ฃผ์˜์‚ฌํ•ญ B: ์ƒ๋Œ€๋ฐฉ์˜ ๋ง์— ๊ฒฝ์ฒญํ•˜๊ณ , ๋‹ต๋ณ€์— ์„ฑ์‹คํžˆ ๋Œ€์‘ํ•˜์„ธ์š”.
  • ํ•ต์‹ฌ ์ฃผ์˜์‚ฌํ•ญ C: ๋ฌด๋ฆฌํ•œ ์š”๊ตฌ๋Š” ๋˜๋Œ๋ฆด ์ˆ˜ ์—†๋Š” ์‹ ๋ขฐ ์†์‹ค๋กœ ์ด์–ด์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

6. ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •๋ฒ•์˜ ์žฅ๊ธฐ์  ํšจ๊ณผ์™€ ๋น„์šฉ ํšจ์œจ์„ฑ ๋น„๊ต ๋ถ„์„

1) ๋‹จ๊ธฐ์  ํ• ์ธ ํšจ๊ณผ์™€ ๊ตฌ๋งค ๋งŒ์กฑ๋„

๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •์„ ํ†ตํ•ด ์ฆ‰์‹œ ๊ฐ€๊ฒฉ ์ธํ•˜๋ฅผ ๋ฐ›์œผ๋ฉด ๊ตฌ๋งค ๋งŒ์กฑ๋„๊ฐ€ ๋†’์•„์ง‘๋‹ˆ๋‹ค. ์‹ค์ œ๋กœ ์„ค๋ฌธ์กฐ์‚ฌ์— ๋”ฐ๋ฅด๋ฉด, ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์„ฑ๊ณต์ž๋Š” ํ‰๊ท  12~18%์˜ ๊ฐ€๊ฒฉ ์ ˆ๊ฐ์„ ๊ฒฝํ—˜ํ•˜๋ฉฐ, ์žฌ๊ตฌ๋งค ์˜์‚ฌ๋„ 20% ์ด์ƒ ์ฆ๊ฐ€ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๋‚˜ํƒ€๋‚ฌ์Šต๋‹ˆ๋‹ค.

์ด๋Š” ๊ฐ€๊ฒฉ ํ• ์ธ๋ฟ ์•„๋‹ˆ๋ผ ํ˜‘์ƒ ๊ณผ์ •์—์„œ์˜ ๊ธ์ •์  ๊ฒฝํ—˜์ด ์†Œ๋น„์ž ์‹ ๋ขฐ๋กœ ์ด์–ด์ง„ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค.

2) ์žฅ๊ธฐ์  ๋ธŒ๋žœ๋“œ ์‹ ๋ขฐ ๋ฐ ์žฌ๊ตฌ๋งค ์˜ํ–ฅ

๋ฐ˜๋ณต์ ์ธ ๊ธ์ •์  ํฅ์ • ๊ฒฝํ—˜์€ ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ์‹ ๋ขฐ ํ˜•์„ฑ์— ๊ธฐ์—ฌํ•ฉ๋‹ˆ๋‹ค. ๊ณ ๊ฐ์ด ํŒ๋งค์ž์™€ ์›ํ™œํ•œ ์†Œํ†ต๊ณผ ํ•ฉ์˜๋ฅผ ๊ฒฝํ—˜ํ•˜๋ฉด ์žฌ๊ตฌ๋งค์œจ์ด ๋†’์•„์ง€๊ณ  ์ž…์†Œ๋ฌธ ๋งˆ์ผ€ํŒ… ํšจ๊ณผ๋„ ์ฆ๊ฐ€ํ•ฉ๋‹ˆ๋‹ค.

๋”ฐ๋ผ์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •๋ฒ•์€ ๋‹จ์ˆœ ๊ฐ€๊ฒฉ ํ˜‘์ƒ ์ด์ƒ์˜ ์žฅ๊ธฐ์  ๊ฐ€์น˜๋ฅผ ์ฐฝ์ถœํ•ฉ๋‹ˆ๋‹ค.

3) ๋น„์šฉ ๋Œ€๋น„ ์‹œ๊ฐ„ ํˆฌ์ž ํšจ์œจ์„ฑ ๋น„๊ต

ํฅ์ •์— ์†Œ์š”๋˜๋Š” ์‹œ๊ฐ„ ๋Œ€๋น„ ์ ˆ๊ฐ๋˜๋Š” ๋น„์šฉ์„ ๋น„๊ตํ•˜๋ฉด, ํ‰๊ท ์ ์œผ๋กœ 5~10๋ถ„์˜ ํ˜‘์ƒ ๋…ธ๋ ฅ์œผ๋กœ ์ˆ˜์‹ญ ๋‹ฌ๋Ÿฌ์˜ ํ• ์ธ์„ ๋ฐ›๋Š” ์‚ฌ๋ก€๊ฐ€ ๋งŽ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ์‹œ๊ฐ„ ๋Œ€๋น„ ๋น„์šฉ ์ ˆ๊ฐ ํšจ์œจ์„ฑ์ด ๋งค์šฐ ๋†’์€ ์ „๋žต์ž„์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค.

๋‹ค๋งŒ, ์ง€๋‚˜์น˜๊ฒŒ ๊ธด ํ˜‘์ƒ์€ ์‹œ๊ฐ„๊ณผ ์—๋„ˆ์ง€ ๋‚ญ๋น„๊ฐ€ ๋  ์ˆ˜ ์žˆ์œผ๋ฏ€๋กœ ์ ์ ˆํ•œ ์„ ์—์„œ ๋งˆ๋ฌด๋ฆฌํ•˜๋Š” ๊ท ํ˜• ๊ฐ๊ฐ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.

ํ‰๊ฐ€ ํ•ญ๋ชฉ ๋‹จ๊ธฐ ํ• ์ธ ํšจ๊ณผ ์žฅ๊ธฐ ์‹ ๋ขฐ๋„ ์‹œ๊ฐ„ ๋Œ€๋น„ ๋น„์šฉ ํšจ์œจ
๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์„ฑ๊ณต์ž 12~18% ํ• ์ธ ๋†’์Œ 5~10๋ถ„ ํˆฌ์ž ๋Œ€๋น„ ์šฐ์ˆ˜
๋น„ํ˜‘์ƒ ๊ตฌ๋งค์ž ํ• ์ธ ์—†์Œ ์ค‘๊ฐ„ ์‹œ๊ฐ„ ํˆฌ์ž ๋ถˆํ•„์š”
๊ณผ๋„ํ•œ ํฅ์ •์ž ์ผ๋ถ€ ํ• ์ธ ๊ฐ€๋Šฅ ๋‚ฎ์Œ (์‹ ๋ขฐ ์ €ํ•˜) ์‹œ๊ฐ„ ํˆฌ์ž ๊ณผ๋‹ค

7. ์ž์ฃผ ๋ฌป๋Š” ์งˆ๋ฌธ (FAQ)

Q. ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์‹œ ๊ผญ ์‚ฌ์šฉํ•ด์•ผ ํ•˜๋Š” ์˜์–ด ํ‘œํ˜„์€ ๋ฌด์—‡์ธ๊ฐ€์š”?
๊ฐ€์žฅ ํšจ๊ณผ์ ์ธ ํ‘œํ˜„์€ "Is this the best price you can offer?"์™€ ๊ฐ™์€ ์ •์ค‘ํ•˜๋ฉด์„œ๋„ ๋‹จํ˜ธํ•œ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค. ์ด ํ‘œํ˜„์€ ํŒ๋งค์ž์—๊ฒŒ ํ˜‘์ƒ ์˜์ง€๋ฅผ ๋ถ„๋ช…ํžˆ ์ „๋‹ฌํ•˜๋ฉด์„œ๋„ ์˜ˆ์˜๋ฅผ ์ง€ํ‚ค๋Š” ํšจ๊ณผ๊ฐ€ ์žˆ์–ด ๊ธ์ •์ ์ธ ๋ฐ˜์‘์„ ์ด๋Œ์–ด๋ƒ…๋‹ˆ๋‹ค. ์ƒํ™ฉ์— ๋”ฐ๋ผ "If I buy now, can you offer a special price?" ๊ฐ™์€ ์กฐ๊ฑด๋ถ€ ์ œ์•ˆ๋„ ์œ ์šฉํ•ฉ๋‹ˆ๋‹ค.
Q. ์˜์–ด๊ถŒ ๊ตญ๊ฐ€์—์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •์ด ์ผ๋ฐ˜์ ์ธ๊ฐ€์š”?
์˜์–ด๊ถŒ์—์„œ๋Š” ๋Œ€ํ˜• ์œ ํ†ต์—…์ฒด๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ์ •์ฐฐ์ œ๊ฐ€ ์ผ๋ฐ˜์ ์ด์ง€๋งŒ, ์†Œ๊ทœ๋ชจ ์ƒ์ ์ด๋‚˜ ์‹œ์žฅ์—์„œ๋Š” ํฅ์ •์ด ํ”ํžˆ ์ด๋ฃจ์–ด์ง‘๋‹ˆ๋‹ค. ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ๊ฐ™์€ ํŠน๋ณ„ํ•œ ๊ฒฝ์šฐ์— ํ•œํ•ด ๊ฐ€๊ฒฉ ์กฐ์ •์ด ๊ฐ€๋Šฅํ•  ์ˆ˜ ์žˆ์œผ๋ฏ€๋กœ, ์ƒํ™ฉ์— ๋งž๊ฒŒ ์ ‘๊ทผํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.
Q. ํฅ์ • ์‹œ ํ”ผํ•ด์•ผ ํ•  ๋งํˆฌ๋‚˜ ํ–‰๋™์ด ์žˆ๋‚˜์š”?
๊ฐ•์••์ ์ด๊ฑฐ๋‚˜ ์œ„ํ˜‘์ ์ธ ํƒœ๋„๋Š” ๋ฐ˜๋“œ์‹œ ํ”ผํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด, "Give me a big discount or I won't buy"์™€ ๊ฐ™์€ ํ‘œํ˜„์€ ๊ฑฐ๋ž˜ ์ž์ฒด๋ฅผ ๋ฌด์‚ฐ์‹œํ‚ฌ ์œ„ํ—˜์ด ํฝ๋‹ˆ๋‹ค. ๋Œ€์‹  ๋ถ€๋“œ๋Ÿฝ๊ณ  ๊ธ์ •์ ์ธ ์–ด์กฐ๋กœ ์ƒ๋Œ€๋ฐฉ ์ž…์žฅ์„ ์กด์ค‘ํ•˜๋ฉฐ ๋Œ€ํ™”ํ•˜๋Š” ๊ฒƒ์ด ํ˜‘์ƒ์˜ ํ•ต์‹ฌ์ž…๋‹ˆ๋‹ค.
Q. ์˜จ๋ผ์ธ ์‡ผํ•‘๋ชฐ์—์„œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ •์„ ์–ด๋–ป๊ฒŒ ์ง„ํ–‰ํ•˜๋‚˜์š”?
์˜จ๋ผ์ธ์—์„œ๋Š” ์ฑ„ํŒ…์ด๋‚˜ ์ด๋ฉ”์ผ์„ ํ†ตํ•ด ๋ช…ํ™•ํ•˜๊ณ  ๊ฐ„๊ฒฐํ•œ ๋ฌธ์žฅ์œผ๋กœ ํฅ์ •์„ ์‹œ์ž‘ํ•˜์„ธ์š”. ์˜ˆ๋ฅผ ๋“ค์–ด, "Is this the last item in stock? Can you offer a discount if I buy now?"์™€ ๊ฐ™์€ ํ‘œํ˜„์ด ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค. ๋˜ํ•œ, ๊ธ์ •์ ์ธ ๋ฆฌ๋ทฐ ์ž‘์„ฑ ๋“ฑ์œผ๋กœ ์‹ ๋ขฐ๋ฅผ ์Œ“์œผ๋ฉด ํฅ์ • ์„ฑ๊ณต๋ฅ ์ด ์˜ฌ๋ผ๊ฐ‘๋‹ˆ๋‹ค.
Q. ๋ฌถ์Œ ๊ตฌ๋งค ์‹œ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ  ํฅ์ • ์ „๋žต์€ ๋ฌด์—‡์ธ๊ฐ€์š”?
์—ฌ๋Ÿฌ ๊ฐœ์˜ ๋งˆ์ง€๋ง‰ ์žฌ๊ณ ๋ฅผ ๊ตฌ๋งคํ•  ๋•Œ๋Š” "If I buy two or more, can you offer a bulk discount?"์™€ ๊ฐ™์ด ๋ฌถ์Œ ํ• ์ธ ์—ฌ๋ถ€๋ฅผ ๋ฌป๋Š” ๊ฒƒ์ด ์ข‹์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, ๊ฒฝ์Ÿ์‚ฌ ๊ฐ€๊ฒฉ๊ณผ ๋น„๊ตํ•ด ์ œ์‹œํ•˜๋ฉด ์„ค๋“๋ ฅ์ด ๋†’์•„์ ธ ํ• ์ธ ๊ฐ€๋Šฅ์„ฑ์„ ๋†’์ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ด ๋ธ”๋กœ๊ทธ์˜ ์ธ๊ธฐ ๊ฒŒ์‹œ๋ฌผ

๊ฐ์‹ค ์ฒญ์†Œ ์š”์ฒญ·๊ฑฐ์ ˆํ•  ๋•Œ ์“ฐ๋Š” ์‹ค์ œ ํ˜ธํ…” ์˜์–ด ํ‘œํ˜„ ์ •๋ฆฌ

์ง€๊ธˆ ๋†“์น˜๋ฉด ํ›„ํšŒํ•ฉ๋‹ˆ๋‹ค ๋“€์˜ค๋ง๊ณ  ํ”„๋ฆฌ๋ฏธ์—„ ๋ฌด๋ฃŒ ์ฒดํ—˜ํ•ด๋ณด์„ธ์š”

๋งต๊ธฐ ์กฐ์ ˆ ์š”์ฒญ ์ด๋ ‡๊ฒŒ ์˜์–ด๋กœ ๋งํ•˜์„ธ์š”